Privacy Policy

Chicken Run (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, chickenrungambling.co.uk, and any related services, games, promotions, or customer support features.

As an online gambling platform operating in the United Kingdom, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable gambling and anti-money laundering regulations. Because gambling services require identity verification, fraud prevention, and responsible gaming safeguards, some data processing is essential for us to legally provide our services.

By registering an account or using our services, you acknowledge that you have read and understood this Privacy Policy.

Data Controller Information

For the purposes of data protection law, Chicken Run is the data controller responsible for your personal data collected through chickenrungambling.co.uk.

Company Name: Chicken Run
Website:https://chickenrungambling.co.uk

We have appointed a Data Protection Officer (DPO) who oversees questions relating to this Privacy Policy and our data protection practices. You may contact the DPO using the details above.

Types of Data We Collect

We collect several categories of personal data depending on how you interact with our services.

Identity and Contact Data includes your full name, date of birth, residential address, email address, telephone number, and copies of identification documents (such as passport or driving licence) required for age and identity verification.

Financial Data includes payment card details (processed securely via third-party providers), bank account details, transaction history, and records of deposits, withdrawals, and betting activity.

Gaming and Account Data includes your username, account preferences, betting history, gameplay activity, bonuses used, responsible gambling settings (such as deposit limits and self-exclusion), and communications with our support team.

Technical Data includes your IP address, device type, operating system, browser type, time zone settings, and other technology identifiers from the devices you use to access our services.

Usage Data includes information about how you use our website, games, and features, including pages viewed, links clicked, session duration, and interaction with promotions.

Marketing and Communication Data includes your preferences for receiving marketing from us and your communication history with us via email, chat, or telephone.

How We Collect Data

We collect personal data through several methods.

Direct Interactions: You provide data when you create an account, complete forms, upload verification documents, make deposits or withdrawals, contact customer support, or participate in promotions or surveys.

Automated Technologies: As you interact with our website, we automatically collect Technical and Usage Data through cookies, server logs, and similar tracking technologies. These help us understand user behaviour, maintain security, and improve our services.

Gameplay and Transaction Monitoring: We record betting activity, gameplay history, and financial transactions to operate games, detect fraud, meet regulatory requirements, and support responsible gambling measures.

Third Parties and Public Sources: We may receive data from identity verification providers, fraud prevention agencies, payment processors, marketing partners, and publicly available databases used for age verification, anti-money laundering (AML) checks, and affordability assessments where required by law.

Purposes and Legal Basis for Processing

We only process your personal data where we have a lawful basis under UK GDPR.

Performance of a Contract: We process your data to create and manage your account, process payments, provide games and betting services, and deliver customer support. Without this data, we cannot provide our services.

Legal and Regulatory Obligations: Gambling operators must comply with laws relating to age verification, anti-money laundering, fraud prevention, and responsible gambling. We process identity documents, financial information, and gameplay data to meet these obligations.

Legitimate Interests: We use certain data to maintain platform security, prevent fraud, improve our services, analyse user behaviour, and ensure fair gaming. We balance these interests against your rights and freedoms.

Consent: Where required, we rely on your consent for marketing communications and certain cookies. You can withdraw your consent at any time.

How We Use Your Data

We use your personal data to manage your account, including registration, identity verification, deposits, withdrawals, and gameplay functionality. This ensures that your account remains secure and compliant with gambling regulations.

Your data allows us to provide customer support, respond to queries, resolve disputes, and communicate important service updates. We also use gameplay and transaction data to detect suspicious activity, prevent fraud, and ensure fair use of our platform.

Where you have opted in, we may use your contact details to send marketing communications about promotions, bonuses, and new games. You can opt out of marketing at any time through your account settings or by using the unsubscribe link in our emails.

We also use personal data to meet regulatory reporting requirements, including cooperating with gambling regulators, law enforcement agencies, and financial authorities when legally required.

Data Sharing and Third Parties

We may share your personal data with trusted third parties where necessary to operate our services and meet legal obligations.

These include payment processors who securely handle deposits and withdrawals; identity verification and fraud prevention providers who help us confirm your age and identity; and IT and hosting providers who support the operation of our website and systems.

We may also share data with regulatory authorities, such as gambling regulators or financial crime agencies, where required by law. In certain circumstances, we may share information with responsible gambling organisations to enforce self-exclusion or player protection schemes.

All third parties are required to respect the security of your personal data and process it in accordance with the law and our contractual instructions.

International Data Transfers

Some of our service providers may process personal data outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses or adequacy regulations, to ensure your data receives a level of protection equivalent to that under UK data protection law.

Data Retention Periods

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory, tax, and accounting requirements.

Account and transaction data are typically retained for at least five years after account closure to comply with anti-money laundering and gambling regulations. Verification documents may be retained for similar periods as required by law.

Marketing data is kept until you withdraw consent or object to processing. Technical and usage data may be retained in anonymised or aggregated form for analytical purposes beyond this period.

Your Rights Under GDPR

Under UK GDPR, you have several rights regarding your personal data. You have the right to request access to the data we hold about you and to request correction of inaccurate or incomplete information.

You may request erasure of your data where it is no longer necessary or where processing is unlawful, though we may need to retain certain information for legal reasons. You also have the right to restrict processing in certain circumstances and to object to processing based on legitimate interests or direct marketing.

Where processing is based on consent or contract and carried out by automated means, you have the right to data portability. To exercise any of these rights, please contact us using the details in this policy. We may need to verify your identity before responding.

Cookies and Tracking

We use cookies and similar technologies to operate our website, remember your preferences, analyse traffic, and personalise content.

Essential cookies are necessary for account login, security, and gameplay functionality. Performance cookies help us understand how users interact with our site. Marketing cookies are used to deliver relevant promotions and advertisements where consent has been given.

You can manage cookie preferences through your browser settings or our on-site cookie management tool. Disabling some cookies may affect site functionality.

Data Security Measures

We implement robust technical and organisational measures to protect your personal data. These include encryption of sensitive data, secure servers, firewalls, intrusion detection systems, and strict access controls.

Access to personal data is limited to authorised staff and service providers who require it for legitimate business purposes and who are subject to confidentiality obligations. We also conduct regular security testing and staff training to maintain high data protection standards.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our services. When we make significant changes, we will notify users via email or a prominent notice on our website. The latest version will always be available on chickenrungambling.co.uk with the effective date clearly displayed.